Milan Triennale, a leading cultural institution in Milan, Italy, hosts the prestigious Triennale every three years. The 2025 exhibition, Inequalities, will explore the causes and impacts of inequality while offering innovative solutions for a more just world. This campaign features striking visuals using the inequality sign (≠) to frame a selection of photos from Johnny Miller’s Unequal Scenes, highlighting the stark contrast between wealth and poverty. The divide runs through the center of each image, underscoring the visual gap between prosperous areas and slums.

The call to action, “See the divide, be the change,” invites viewers to confront these inequalities and engage with the exhibition. It encourages reflection on the causes of inequality and empowers individuals to be part of the solution. Aimed at socially conscious audiences, the campaign sparks dialogue on how design and innovation can drive a more equitable future.

*Not affiliated with or endorsed by Milan Triennale